Biophilia: Nature Reimagined brings together more than 80 imaginative works, including architectural models and photographs, objects, fashion, digital installations, and immersive art experiences that collectively highlight the transformative power of nature. "Biophilia" is a term popularized by American biologist and author Edward O. Wilson to describe his theory that, as humans have evolved as a species, they have been intricately intertwined with the natural world.
I designed this campaign to convey the sensory experience of Biophilia. I incorporated animation into some of the advertising collateral, taking inspiration from one of the featured artworks.
Billboards (Digital & Static)
Digital Banners
Street Banners
On-site Parking Garage Banner
