KeHE® is one of the largest and most respected pure-play grocery and natural distributors in the nation. KeHE’s award winning holiday trade show offers opportunities to explore the latest emerging brands and new products to hit the marketplace.

I designed a 600-square-foot trade show booth for KeHE’s exclusive brand, Cadia, for the 2025 event in Chicago. The visual concept was a retro kitchen with a contemporary twist—intentionally nostalgic and playfully kitschy—to attract both retailers and customers. The kitchen environment served as a creative way to showcase the breadth of Cadia’s product line, reinforcing the brand’s role as a trusted name across a wide variety of everyday essentials.