KeHE® is one of the largest and most respected pure-play grocery and natural distributors in the nation. KeHE’s award winning holiday trade show offers opportunities to explore the latest emerging brands and new products to hit the marketplace. With deep deals and convenient digital ordering options, bringing products that consumers want has never been easier.
I designed a 600-square-foot trade show booth for KeHE’s exclusive brand, Cadia, for the 2025 event in Chicago. The visual concept was a retro kitchen with a contemporary twist—intentionally nostalgic and playfully kitschy—to attract both retailers and customers. The kitchen environment served as a creative way to showcase the breadth of Cadia’s product line, reinforcing the brand’s role as a trusted name across a wide variety of everyday essentials.