KeHE is one of the largest and most respected pure-play grocery and natural distributors in the nation. KeHE’s award winning trade show offers opportunities to explore the latest emerging brands and new products to hit the marketplace. With deep deals and convenient digital ordering options, bringing products that consumers want has never been easier.

I designed a 1,200 square foot trade show booth which involved art directing a photoshoot for KeHE’s two exclusive brands, Cadia and MadeWith, for the 2025 event in Phoenix, Arizona. The visual concept for the 2025 booth is big and bold, and emphasizes the quality and taste of the product offerings. The tagline, Always In Good Taste, shows up throughout the show graphics alongside larger-than-life products and ingredients, drawing people into an immersive, sensory experience that highlights the latest products in the marketplace while offering an attractive, memorable space for potential customers to engage with both brands.