A small group of art directors and writers brought three campaign ideas with multiple activations to Lagunitas. Lagunitas was searching for a brand re-fresh and had a desire to connect more deeply with their nonconformist consumer base while staying true to their brand and roots in Petaluma, California. With the following concepts, Lagunitas appointed The Integer Group as their first agency of record.
Drink As You Are
A campaign about connecting with, and celebrating, the consumer as the unique individual they are.
Experiential
Digital & Social
Off-premise
On-premise
Lose the Leash
A campaign encouraging consumers to lean into being different, with a different kind of beer.
Experiential
Digital & Social
Off-premise
On-premise
For All Kinds
A campaign welcoming all people to kick back with a Lagunitas, a beer for everyone.
Experiential
OOH
Digital & Social
Off-premise
On-premise
