Wild Oats is a legacy brand that was revitalized in 2025 and launched in January 2026 following its acquisition by KeHE Distributors. The new brand identity, developed by Denver-based agency Sukle, reflects Wild Oats’ renewed vision: to create a food system free from harm, to reclaim food from the grip of industrial agriculture, and to champion regenerative organic practices.
The juice and smoothie packaging was designed by Sukle, and I created a series of custom illustrations for the initial product line of eggs, juices and smoothies. The artwork is painterly and evokes the essence of real food and bold, natural flavors.
I also adapted the egg carton packaging concept given to us by the creative agency for each of the three SKUs, ensuring each are differentiated, stoppable, and legally compliant.
Conceptual Design
Final Execution
