General admission to the Denver Art Museum is free for kids 18 and under every day. Presented by Bellco Credit Union, the Free for Kids program funds general admission for all children, including school field trips, and other youth group visits.
Challenge: People in the community of Denver do not know about this benefit.
Approach: Brand the program and run a robust advertising campaign on-site and within the community of Denver.
Execution: A clear and memorable logo and visual identity for the Free for Kids program that it speaks to a broad audience of younger children, teenagers, parents, and educators. A creative campaign that evokes the playful and welcoming nature of the program and functions in both English and Spanish.
Result: Built awareness of the program and ultimately brought in more kids, parents, and school groups to the museum, driving increased revenue and membership, while providing cultural value to the community.
Download the Free for Kids graphics standards here.
Print & Digital Ads
Street Banners
On-site Museum Bridge
On-site Parking Garage Banner
