Purina ONE helps pet owners know they’re in control and feel empowered because their natural nutrition has the science to prove it works.
Purina ONE validates the consumer’s choice through:
1. Proof
2. Shared Values
3. Transparency
Consumer Mindset: I spend so much of my time ensuring I’m making the right choices for those in my life. I’d love to know someone has already done the hard work for me.
ONE’s Unique Proposition: We make countless decisions so you only have to make ONE.
Consumer Response: Empowered. In Control. Validated.
Countless Decisions
Before a bag of Purina ONE goes on shelf, thousands of decisions are made to ensure your pet is getting the best nutrition possible. Ingredients, amounts, sources, dog, cat, breed, life stage. The list goes on. But for the pet owner, all they need to think about is ONE.
Storyboards
