The second largest Mardi Gras celebration in the United States (next to New Orleans) is in St. Louis. Nestlé Purina sponsors an annual Pet Parade where various company-sponsored floats, people, and pets walk through the streets of the historic Soulard neighborhood celebrating the occasion.
A new logo was commissioned for the 26th annual parade during an overall rebranding of the event. I designed the logo to reflect Purina’s brand standards while celebrating Mardi Gras as a pet-friendly occasion full of food, drinks, and fun for all.
Event Signage
Purina Float (collaborative design)
