Wild Oats was acquired by KeHE Distributors in 2025. Denver-based agency, Sukle, developed the branding for the brand’s initial products–smoothies, juices, and eggs. Wild Oats’ vision is create a system free of harm, to reclaim food from the grip of big agriculture, and to always be regenerative organic. I created custom illustrations for packaging that are simple, wholesome, and painterly. When we need to give the consumer or viewer a taste of the flavor in our food, these illustrations help cue their greatness.